Water with a mission
Launched in 2019, Liquid Death puts the healthiest beverage on earth (water) into one of the most sustainable containers on earth (aluminum cans) and makes it just as entertaining as the unhealthy brands across energy drinks, beer, and soda. One of the fast-growing non-alcoholic beverages of all time, Liquid Death’s mission to bring #DeathtoPlastic leverages entertainment and share-ability to tackle a global issue: plastic pollution.
The oceans are suffering due to the roughly 11 million tons of plastic that enter the sea each year. Plastic is currently the default packaging in the bottled water industry, which is the biggest category in the entire beverage market, so unless more companies decide to find plastic alternatives, the number of plastic in the ocean could increase 10x by 2025. A staggering 91% of the plastic found in these bottles isn’t recyclable and ends up polluting the ocean, and that’s why Liquid Death uses aluminum cans that are infinitely recyclable and contain 20 times more recycled material per container than plastic.
The company’s founders have long been passionate about health and sustainability, and creating a company like Liquid Death allowed them to combine comedy and entertainment into one sustainable, healthy product. And it’s working. Liquid Death’s viral presence and #DeathtoPlastic campaign has put pressure on some of the largest CPG companies in the world to think more sustainably about packaging -- PepsiCo, Coca-Cola, and more have all announced plans to package some of their existing brands in aluminum cans.
Liquid Death also works closely with nonprofits and charities such as the Thirst Project and 5 Gyres, donating a portion from every can sold to help clean up plastic garbage from the ocean and bring clean drinking water to those in need.
Here at Odeko, we are always looking to get our customers what they want while making a difference. Liquid Death’s mission of “Death to Plastic” aligns with our own mission of reducing carbon emissions and minimizing our footprint. We’re excited to share that we now offer this line in all of our markets. We know it’s a product people all over the country are eager to get their hands on!
